AI lead qualifier for real estate agents & brokerages

What Clara solves for you

A visitor browsing listings has a question your IDX feed can't answer.

"Is this property still available?", "What's the HOA fee?", "Is the basement finished?", "What schools serve this address?" — these questions arrive constantly and don't fit into a search filter. Clara handles the small-but-critical Q&A that turns browsers into named leads with a phone number attached.

Seller leads need fast, qualified intake — not a generic form.

"Considering selling — what's my home worth?" is the most valuable lead you'll see this month. A static form costs you the conversation. Clara qualifies the inquiry (timeline, location, motivation, current mortgage situation if shared) and routes a complete CMA-ready brief to your inbox.

After-hours and weekend traffic = peak buyer browsing time.

Buyers browse listings on Saturday afternoon and Sunday evening — when you're showing other properties or off the clock. Clara handles every site inquiry instantly so your weekend doesn't cost you Monday's leads.

How Clara fits your business

Paste your brokerage or agent site URL on the homepage. Clara reads your site, identifies your market area, your specialty (luxury, first-time buyer, investment, commercial), your IDX layout, and your lead-capture preferences. She's ready to handle buyer and seller inquiries in about ten seconds — knowledgeable but not pushy.

You hear her speak on a live preview tuned to your business. Embed one <script> tag on your site. Buyer and seller leads are emailed to you (or to a team distribution list) and routed straight into Follow Up Boss or kvCORE — or to any other CRM via webhook. She also books showings and consultations into your calendar if you use Cal.com, Calendly, or Acuity.

Flat $49/mo (Standard) or $99/mo (Pro with voice). One fee per agent or brokerage site. Voice is a differentiator in a category where most sites are templated and silent.

Frequently asked questions

Can the AI tell a buyer whether a listing is still available or answer questions about HOA fees, schools, or whether the basement is finished?

Yes. I handle the small-but-critical questions your IDX feed can't, like whether a property is still available, the HOA fee, what schools serve the address, or whether the basement is finished. Answering them on the spot is what turns a browser into a named lead with a phone number attached.

How do you qualify a seller who asks what their home is worth instead of just sending them to a form?

When someone asks what their home is worth, I qualify the inquiry on the timeline, location, motivation, and current mortgage situation if they share it, then route a complete CMA-ready brief to your inbox. A static form would have lost that conversation.

Will the assistant still respond to buyers browsing my listings on a Saturday night or Sunday evening when I'm showing other properties?

Yes. I handle every site inquiry instantly, around the clock, so the weekend and after-hours traffic that's peak buyer browsing time doesn't drift to Zillow or the competitor down the street while you're off the clock.